A DYNAMIC EVENT SERIES TAILORED FOR TEENAGERS AND YOUNG ADULTS
NAJU (Naturschutzjugend im LBV) is the youth organization of the LBV in Bavaria, dedicated to getting young people outdoors to discover, wonder, and understand nature. Their event series "Isarwärts" transforms Munich’s Isar river into a hands-on learning environment. Without complicated jargon or moral lecturing, the project tackles massive topics like microplastics and water scarcity, making them tangible through local action right on our doorstep.
To engage such a diverse age group (14–26 years), I developed a subtle yet powerful visual concept that works seamlessly across both static and motion design, capturing the fluid, active energy of the project.
Developed with a motion-first approach for digital touchpoints, the design system effortlessly translates to printed media.
A DYNAMIC EVENT SERIES TAILORED FOR TEENAGERS AND YOUNG ADULTS
NAJU (Naturschutzjugend im LBV) is the youth organization of the LBV in Bavaria, dedicated to getting young people outdoors to discover, wonder, and understand nature. Their event series "Isarwärts" transforms Munich’s Isar river into a hands-on learning environment. Without complicated jargon or moral lecturing, the project tackles massive topics like microplastics and water scarcity, making them tangible through local action right on our doorstep.
To engage such a diverse age group (14–26 years), I developed a subtle yet powerful visual concept that works seamlessly across both static and motion design, capturing the fluid, active energy of the project.
Developed with a motion-first approach for digital touchpoints, the design system effortlessly translates to printed media.
