The Jewish Museum Augsburg Schwabia's dual museumconcept demands a dual identity. The upper line of the wordmark stands for the permanent exhibition. It is committed to the rich and dense jewish culture in the region. This part of the museum is construed to history. The second line in the logo represents the changing exhibitions. Many different exhibitions to current issues and contemporary questions take place there. This part of the museum is future-oriented. To equate both museumparts every location got it's own colour. All layouts are split in half to give both parts of the museum the same leeway. This concept was developed for the closed contest of the 'Jüdisches Museum Augsburg Schwaben'.