I had the chance to partner with Keller Maurer Design to develop motion assets for a leading player in the reinsurance industry. Our objective was to transform their complex, data-driven strategies into engaging, visually appealing motion design. We created a series of digital motion assets, with a central animated key visual that anchors the entire design system.
To enhance the visual storytelling, we incorporated four supporting motion principles: FOCUS, REVOLVE, RESOLVE, and PROGRESS. These principles were designed to visually express the abstract, data-driven approaches and strategies, offering clarity and enhancing the narrative in the absence of concrete imagery. The final assets were delivered as interactive tools, enabling the client and their global partners to easily customize and adapt the content for different formats and contexts.
I had the chance to partner with Keller Maurer Design to develop motion assets for a leading player in the reinsurance industry. Our objective was to transform their complex, data-driven strategies into engaging, visually appealing motion design. We created a series of digital motion assets, with a central animated key visual that anchors the entire design system.
To enhance the visual storytelling, we incorporated four supporting motion principles: FOCUS, REVOLVE, RESOLVE, and PROGRESS. These principles were designed to visually express the abstract, data-driven approaches and strategies, offering clarity and enhancing the narrative in the absence of concrete imagery. The final assets were delivered as interactive tools, enabling the client and their global partners to easily customize and adapt the content for different formats and contexts.