CORRECTIV is the first non-profit research center in the German-speaking area. Trough investigative journalism CORRECTIV reporters uncover systemic grievances and point out problems of social relevance. CORRECTIV aims to finance itself mainly through donations from readers. The rebranding addresses readers more directly and makes them visible as part of a community. Everytime CORRECTIV „points a finger“ at a social grievance, journalism fulfills its responsibility as the fourth estate.

Since the late Middle Ages, small hands or pointing fingers were drawn next to sections of text to draw special attention to them or to note corrections. This is how the typographic character of the „index“ evolved. The visual identity concept is based on this principle. The pointing hand symbolizes the core of the CORRECTIV brand.

CORRECTIV is the first non-profit research center in the German-speaking area. Trough investigative journalism CORRECTIV reporters uncover systemic grievances and point out problems of social relevance. CORRECTIV aims to finance itself mainly through donations from readers. The rebranding addresses readers more directly and makes them visible as part of a community. Everytime CORRECTIV „points a finger“ at a social grievance, journalism fulfills its responsibility as the fourth estate.

Since the late Middle Ages, small hands or pointing fingers were drawn next to sections of text to draw special attention to them or to note corrections. This is how the typographic character of the „index“ evolved. The visual identity concept is based on this principle. The pointing hand symbolizes the core of the CORRECTIV brand.

CORRECTIV is the first non-profit research center in the German-speaking area. Trough investigative journalism CORRECTIV reporters uncover systemic grievances and point out problems of social relevance. CORRECTIV aims to finance itself mainly through donations from readers. The rebranding addresses readers more directly and makes them visible as part of a community. Everytime CORRECTIV „points a finger“ at a social grievance, journalism fulfills its responsibility as the fourth estate.

Since the late Middle Ages, small hands or pointing fingers were drawn next to sections of text to draw special attention to them or to note corrections. This is how the typographic character of the „index“ evolved. The visual identity concept is based on this principle. The pointing hand symbolizes the core of the CORRECTIV brand.

230330_David_Steinhart_Correctiv_Hero
230330_David_Steinhart_Correctiv_Konzeptidee
230330_David_Steinhart_Correctiv_Logo
230330_David_Steinhart_Correctiv_Aussen_Kampagne
230330_David_Steinhart_Correctiv_Farbklima
230330_David_Steinhart_Correctiv_Manicula
230330_David_Steinhart_Correctiv_Top-Recherchen
230330_David_Steinhart_Correctiv_Typographie
230330_David_Steinhart_Correctiv_Buchladen
230330_David_Steinhart_Correctiv_Brandbook
230330_David_Steinhart_Correctiv_Visitenkarten
230330_David_Steinhart_Correctiv_Layout
230330_David_Steinhart_Correctiv_Markenwerte
230330_David_Steinhart_Correctiv_Stempel
230330_David_Steinhart_Correctiv_Spenden
230330_David_Steinhart_Correctiv_Shirt
230330_David_Steinhart_Correctiv_Buchzeichen